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Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck lead campaign about Myslf exploring authenticity.
September 30, 2023
By: Lianna Albrizio
Associate Editor
YSL Beauty US is welcoming five foremost new voices in entertainment to represent its latest fragrance, Myslf. Finn Wolfhard, Lil Yachty, Hunter Doohan, Steve Lacy and Noah Beck will express the different facets of the brand’s new masculine fragrance, which explores authenticity to the highest pursuit, according to the brand. These five voices are featured in a new social campaign debuting today and shot by renowned photographer Zoey Grossman. Each voice heroes a different M...
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